Reef to Reef, Cape to Cape & Port to Port
A suite of MTB event brands & websites, inspired by good mates, fun trails and cold beers.
Project Overview
We were excited to design the brand identity and website for 'Reef to Reef', a 4 day MTB stage race with its inaugral event in North Queensland in 2018. We created the craft-beer inspired brand to suit the pillars of 'Good Mates', 'Fun Trails' and 'Cold Beers', and the overarching slogan 'Good Times Rolling'.
We were then briefed with upgrading the identities of the established Cape to Cape and Port to Port events to work together as a suite of events.
Brand Identity
As part of the branding project we gave each brand a unique identity including colour palette and typography, while ensuring they worked together as a cohesive series.
Typography was inspired by the craft beer aesthetic the client was looking for, while the natural colour palette and topography line patterns speak to the trails of the event.
Event Websites
We built a custom web template for the R2R website, designed to host the info and stunning photography in a way that's easy to navigate for both the client and end user—and of course to showcase the brand and inspire entries to the event.
This template was then rolled out across the C2C and P2P websites.
Merch & Signage
The branding came to life at the events, where it was used across merchandise and signage.
Photography ©Port to Port ©Reef to Reef ©Cape to Cape