Our stage was set at the Silo Park film "The Trip to Spain", sponsored by Ghiotti. Amplifier created a Cheese Bites video which was projected before the crowds at the event.
Promotional staff carried an oversized Cheese Bites pack containing free raffle tokens for the major prize draw. Attendees could pick a token to enter the draw, and if they were lucky, win an instant prize.
We created and coordinated all assets for event day, including stall signage; 'cheese bite' raffle tokens (contained in an oversized cheese bites box); sample packaging; coupons; and a prize 'cheque' to give to the winner.
The major prize draw took place at the beginning of the film's screening, with one 'Lucky Cheese Bite' holder winning the trip to Southern Europe.
The entry tokens encouraged attendees to share the #ghiotticheesebites hashtag on social media to win spot prizes.
We also shared Facebook Live posts during the event, to encourage further attendance and boost social media interactions.