Our relationship with Gull spans back 15 years, from Gull's early days as a challenger brand entering the NZ market, to today, as an established fuel retailer offering motorists a clear choice from the big multinationals.
We have worked to strategically position Gull as a maverick brand, known for its competitive pricing, relatable Kiwi personality and as the leading biofuel retailer in New Zealand. We've progressively refined experiences over all brand touchpoints to create a seamless, consistent brand feel which reflects their mantra of "Fuelling Fun".
2002 - 2017
Identity
Website
Print
Production
Signage
Advertising
Social Media
Starting in 2012 we designed a new sign and graphics system for Gull's primary brand assets - their petrol stations. The system incorporated a new '3D' brand mark that involved extensive testing with injection molds and working with sign fabricators to create a consistent on-court brand experience. Since then we have managed the rollout of over 60 new-look Gull stations with our own production team managing all installations. This end-to-end service ensures every application and execution remains on-brand.
Gull's website is a place to tell their brand story, inform Kiwis about their products and showcase their initiatives. It is also used as an effective marketing tool for leveraging social activity and generating database growth.
We work with the Gull team to make sure their social content is constantly meeting the company's objectives. From ongoing brand building campaigns to timely new ad engagements, we develop ideas that target audiences and deliver effective, memorable and measurable results.
Since 2007 Gull has been leading the way with biofuels, providing Kiwis with a range of premium bioethanol and biodiesel blends produced through renewable sources.
'Driven by Nature' emerged through a campaign focused on developing education and awareness around the benefits of Gull's biofuel range. It has since become the overarching slogan for their environmental initiatives and found a home amongst digital billboards, sign applications, social media content, infographics and animated video clips all produced in-house.