Harraways Search for the Golden Nugget
An exciting scratch & win sales drive campaign, inspired by Harraways' proud Otago heritage.
Working closely with our long-term client AMG Group, we conceived and delivered the creative assets for the 'Search for the Golden Nugget' – a sales drive campaign where Scratch & Win tickets were hidden in boxes of Harraways Oats across the country.
This twist on a classic 'golden ticket' campaign was heavily inspired by Harraways' recent 'homegrown' brand overhaul and their proud Otago heritage. Punters could purchase specially marked packs of oats to find their ticket, with $50 instant prizes up for grabs alongside a grand prize draw of $10k.
We designed all collateral for the promotion, including on-pack stickers, scratch & win cards with unique codes, in-store signage, social media and Google Display ads, and a digital entry form hosted on the Harraways website.
On-pack stickers and shelf signage helped encourage on the ground shoppers to purchase Harraways oats over the competition.
Online Entry Form
A dedicated sign-up page provided a seamless digital experience for users to enter the main prize draw using their unique code, adding thousands of new fans to the Harraways email database.