MyHR Brand Identity
A slick new refresh of MyHR's brand and assets, to keep up with the company's transition from small Kiwi start-up to global SaaS company.
We've worked closely with cloud-based HR service MyHR since they were founded in 2013, helping them to grow from an ambitious two-man team to NZ's largest independent HR provider, with new offices opening up in Australia.
Over the years, we'd built a brand well suited to an industry-disrupting Kiwi startup, but with a shift to a new website domain in 2020 this identity no longer suited MyHR and their desired global reputation. We reviewed and designed the new brandmark and identity suite to establish MyHR as trustworthy, knowledgable and approachable experts that 'make HR easy'.
A Brand New Logo
We created and finessed a custom script typeface and ditched the stale start-up blue for a fresh new electric blue palette, taking the MyHR logo from quirky, upright (and slightly awkward), to confident and energetic.
With custom illustrations, animations and iconography, we assisted in every step of bringing the new brand to market – from merch & stationery, to an overhaul of the MyHR website, social media channels, e-books, digital templates, and app UI.