Cloudops Brand Identity
A fun and playful logo, brand and website to launch an IT company's new SME venture.
Project overview
Outsourced IT company Figure8 has been working with big Kiwi companies for years. When they decided to venture into the SME market with their new offering, Cloudops, they approached us for help. We identified that the brand needed to be approachable, trustworthy, and not overly technical, and so delivered a fun logo, identity and website.
The bespectacled character formed by the O & P of the logo plays up to the 'IT nerd' stereotype which, alongside the bright & fresh colour palette, injects a sense of humour into the identity without compromising on the brand values of trust and expertise.
Following the launch of the Cloudops website, we helped to deliver a marketing strategy including content schedule, social media, Google Adwords and Hubspot integration, and have retained an ongoing supportive relationship as the business strategy develops.