Kiwiherb Brand Identity

Project Overview

Kiwiherb's cluttered branding was at odds with the clean, natural aesthetic they wanted to convey. We developed an identity system including messaging, brand application, secondary colours, typography and original photography, to showcase the brand as 'Honestly Made, Sustainably Sourced, Natural Healthcare that Works' – with the added challenge of retaining the existing primary colour palette, logo and packaging. We then built this identity out across brand guidelines, B2B sales comms including numerous trade presenters and email templates, and various customer facing POS applications.